Sign up to get industry intel, advice, tools, and honest takes from real people tackling their restaurants’ greatest challenges. Put a twist on events and holidays. Try connecting with a local reporter and coordinating a few press opportunities over the course of the quarter to give your business a boost periodically throughout the year. Think about it: a revenue-oriented promotion where guests are given a discount on a menu item or their check during a given time frame will only have an impact on your business as long as the promotion is live. You can also add photos of your latest offerings then sharpen them by adjusting the brightness and contrast. (Zeina Mohammed/The Wash) Shaw. Find out more http://travid.info/tour Just so you know, we’ll handle your info according to our privacy statement. For example, Mothers' Day, New Year’s Eve, and Valentine’s Day are each busy days in for the restaurant industry. Getting the right promotion of your restaurant can be done with reservation options that guests and newcomers may be unfamiliar with prior to visiting your location. Robert Barrows runs R.M. Yes, I'd like a demo of Toast is required, How to Create Your Restaurant Marketing Budget, How to Turn Your Menu Into a Marketing Tool, Why Your Restaurant Needs An Integrated Guest CRM System, sharing, linking, and tagging you in content. Frasca Food and Wine, the Silver Grill Cafe, Alpino Vino and the recently-closed 20th Street Cafe get attention from Esquire and the New York Times. In order to stimulate your potential customers, you must provide a discount of 20%. Just be sure to promote your event ahead of time because many people like to make holiday plans in advance. While some operational challenges can be identified by chatting with your team members, underlying issues are best discovered by diving into the data and analytics from your restaurant point of sale system. Run the contest and announce the winners AFTER the game. But press has much greater longevity, and may even encourage traffic to your restaurant weeks or months from the original publish date, depending on when someone comes across the coverage. Here are the 10 best promotional event ideas for having maximum impact on social media: Basically, you want people to take photos that they’ll upload to social media. If you're running a promotion like this, ask them to stay in touch by subscribing to your email newsletter, or joining your SMS list. This bar promotion idea will require you to invest a little in the security though, as people can get too excited so we suggest putting a cap on how long a game will be played. Offer Tickets with a Purchase. But you need to advertise that, don’t you? The Social Savior® offers social media marketing services for businesses that want to get more customers. These gold-generating events might include: Hosting a … Examples: offer 5% off to people who have a ticket to a local hockey game, or $5 off any purchase before a concert that is down the street. Offer online reservations — If you currently don't offer a way for customers to book reservations online, you should consider signing … Put these 100 promotional ideas for events into action to start seeing results. Start a blog on your restaurant’s website. Menus, Photos, Ratings and Reviews of Restaurants with deals, discounts and events in Dubai Advertise like a pro! Private events are a great way for restaurants to add additional revenue while creating memorable experiences for diners. There are opportunities to build a business network by attending events in even the smallest town. Open Mic Night: DJs Everyone wants to be a DJ, so let them! Then, your next priority should be to make your event Instagram-able, Facebook-able, and Tweet-able. If you're running a promotion like this, ask them to stay in touch by subscribing to your email newsletter, or joining your SMS list. Find Great Buys in a Flash! TrAvid helps you create promotional events for your restaurant. Offer your guests an incentive to keep coming back. Many restaurants take a more elaborate approach by offering special menus, decorations and cross-promotions with florists, musicians, jewelers and fortune-tellers. Do your customers tend to be older or younger? Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. December is an ideal month to promote special events at your restaurant and attract new customers. For a chance to win, have your listeners take pictures of themselves wearing a crazy hat, participating in a sporting event or doing something related to a charity. Why not take advantage of all the summer events happening locally? This last promotion idea is all about running promotions for launches of new menu items or openings of locations. Let’s take a look at some ideas. A prix fixe menu for Valentine’s Day, Mother’s Day and other special occasions is a great promotional event. But winning at “the Big Dance” requires you to have strong March Madness restaurant promotions to get crowds in the door and the right menu in place to keep them happy. Use these promotion ideas from real restaurants to inspire your marketing activities. Examples: Halloween costume contests where top costumes get giveaways or gifts, a different offering for each of the twelve days of Christmas, or a Mother’s Day trivia event. According to recent studies: 49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis ().Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention ().For every $1 you spend on email marketing, you can expect an average return of $44 (). Additional Staff During the Holiday Season. Text Message Marketing Examples. Of course, your first priority is to throw an event that people want to go to and that fills up your venue. Subscribe now to get unlimited access to the best stories for free. Barrows, Inc. Advertising & Public Relations, where he does a lot of marketing and advertising promotional work with car dealerships. SMS advertising is incredibly effective because, while emails can sit unopened in an inbox for hours—or worse, sent directly to the trash or spam folder—90% of SMS advertising is read within just three minutes of being sent. Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. These are just a few additional bar promotion ideas for which you can easily automate the marketing process in order to draw a larger crowd to your bar each night. You’ve already invested in these new elements of your restaurant, and while the value of them may seem obvious to you, sometimes a kick-start can help the new offering generate revenue more quickly, thereby mitigating any lost early revenue. Promotion during the event. 15. Try this trade show database to locate one for industry. Check it out. These promotions are often called the “get them in the doors,” because they're used to get someone in to make their first purchase, and pushes them to buy more. Bundle a mid-priced item with other offerings that usually seem out of reach (like a bundled deal of pasta dinner for two for a certain price, including a higher priced wine), or offer a fixed-price menu with one or two extras that someone usually wouldn’t buy, add up what the fixed-price menu would cost full-price, and discount it by 10-20%. The event itself makes the usual positive impact on the people who are there – increased patronage, good branding, encouraging repeat customers – but it also now has a ripple effect on social media on the people who weren’t there. Is there a section of your menu that isn’t getting any love, or a time of day where your staff are idle? It needn’t necessarily even be branded (although if it is that’s extra exposure for your business), but providing a fun backdrop for photos encourages people to take and upload photos. March Marketing and Promotion Ideas. This bar promotion idea is less of an event idea and more of a marketing strategy. 5 min read. Examples: a reduced-price set menu that includes an appetizer, main, desert and bottle of wine, or a set menu for the lunch rush hour. 8. How to Use LinkedIn For Restaurants. Higher traffic requires more staff. Each flyer is designed by a professional graphic artist. During the summer months, private event bookings tend to slow down — meaning that managers and operators should seize the opportunity to revamp their marketing efforts and attract new private party guests. Monday Focus on creating food and drink specials that will appeal to smaller groups of customers and will draw them into your bar. It’s always fun to run a promotion alongside a big holiday – pumpkin spiced lattes at Halloween, free glasses of champagne at Valentine’s Day… It’s also fun if you can foster a sense of community or camaraderie along with it. Ask yourself: Are you located near office buildings? Host replays of classic games during slow periods when local teams aren’t competing. During the summer months, private event bookings tend to slow down — meaning that managers and operators should seize the opportunity to revamp their marketing efforts and attract new private party guests. When you host a charitable event, your efforts will be commended; not only by your existing customers, but also by those who have never visited your establishment before. There’s a wide array of promotional event ideas, and you can choose to approach it whichever way suits your brand and your business best. For him and his clients, putting a fun twist on events and holidays has proven to … Let everyone at the promotional event know about the hashtag and get them to use it. Use the big running events in your area as a tie-in promotion offering free pasta dishes for those running the day before the race. Whether your business is directly related to any of the themes of March doesn’t matter—with a little creativity you can come up with a relevant and appealing promotion for any audience. Iams raised the woof with creative promo items in the shape of barbell weights.The design was meant to show how their pet food is “stronger” than other pet food brands, which is apparently true since the brand remains out of the doghouse with an estimated net worth of about $3.8 billion. Or put a clue for a cryptic question on your Facebook page. Start a blog on your restaurant’s website. Promotional events can help elevate your business above your competition. Some restaurant POS systems can help you see how your menu items are faring in inventory reporting, which helps you set up this type of promotion. We promise not to spam you, swear. Yes, I’d like a demo of Toast, a restaurant technology platform. March Madness is upon us, and for restaurant and bar owners it can be a big win for profits. Each flyer is designed by a professional graphic artist. Barbecue spots and steakhouses might have more difficulty jumping on board with this idea, but most restaurants can shine with specials on meatless options for this event. However, it's more important to thoroughly understand your margins so you not only know how much you can discount, but so that you can make more informed purchasing decisions and identify ways to make your inventory go farther. Halloween is funny holiday! Example: Chick-Fil-A recently offered the first 100 people that order at a new location free food for a year. Regardless of whether you’re throwing a massive, one-off party or a regular, low-key morning tea, provide an incentive for people to check in. Many bars and restaurants build their football promotions around contests. Use this infographic to guide your initial response. Any number of creative ideas from this list or from your own brain can be put into motion so much easier with a blog on your restaurant’s website.Heck, you could even be funny with this and keep or add the default, initial post headline, “Hello world!” as your entry into blogging. Download your personal restaurant marketing plan template to plan your promotion ideas on a calendar. Have listeners post pictures on your social media pages using a hashtag specific to the promotion. The idea: Customers receive avoucher for 25% off their bill when dining on a Tuesday How it works: The Bank of Billy voucher is available to download from the pub’s website and can be used by both individuals and groups during both lunchtime and evening services. Planning of your restaurant promotion ideas may take some time, but trust me the work will certainly pay off. With a little creativity, you can come up with an event to […] Check Out Coupons.com Coupon Codes and Special Offers At Coupons.com, we offer handpicked product deals, printable coupons, and promo codes from over 20,000 merchants, including Macy's, Amazon.com, Best Buy, Travelocity, and thousands of other popular brands! Proven Promo Ideas for Happy Hour Success, 5 Common Social Media Marketing Myths Debunked, know about the hashtag and get them to use it, This isn’t technically your own promotional event, How Restaurants Are Using Social Media Effectively, Restaurant Promotions: 3 of the Best Ever and 3 of the Worst Ever. Network, network, network. Marketing initiatives that exist to drive press can sometimes be more impactful for a business than revenue-focused promotions. 20 Creative Event Promotion Ideas. March Madness is a huge opportunity for bars and restaurants to seize every year. This helps drive business and generates awareness of your restaurant to a much larger audience made up of all the people attending the larger event. Invite local DJs – both professional and amateur – to spin a half hour set. Beautifully Designed PSD Restaurant Flyer. Restaurants that offer farm-to-table options and that source many menu items locally include Farmhouse in Chicago and Redbird in Montana. Create promotional items that customers won't be able to resist. Learn how guest marketing tools can help you get your customers coming back. Promote Restaurant Gift Card Sales Examples: For a coffee shop, offer guests to buy nine coffees and get one free, or for a pub or bar you can tell customers to try every beer on your list and get 10% off beers for the year. Figure out the answers to these questions and you'll have a much easier time coming up with restaurant promotion ideas that spur repeat visits. People scrolling at home can then look at the whole collection of photos from the night and can get the full effect of how awesome your party was and how must-visit your bar is. Event promotion encompasses all the efforts made to successfully market an event. They rarely work the way I’d like, and that time I tried Groupon it really ate into my bottom line.". See above. Robert Hale is the Director of Marketing, Demand Generation at Toast. Restaurant promotions exist to help restaurants overcome challenges unique to their business. Here’s a how-to on getting started promoting at fairs and other summer events. March is upon us and we have a fresh list of marketing and promotion ideas for your small business! Korea to hold promotional events of halal restaurants . Plan a promotion around a big event nearby, like a local sporting event, concert, or festival. This helps you think up creative bundles of offerings that, together, give you the profit margin you’d like to get. 5 Festive Restaurant Christmas Promotion Ideas Most businesses get a bump around the holidays , especially as we get closer and closer to Christmas. Also, it’s extremely helpful to get your guests to opt in easily with the use of restaurant loyalty technology. Allow a Charity to Use Your Venue for Their Own Fundraiser. New Year’s Eve, Halloween, 4th of July, Cinco de Mayo… Throwing parties for any holiday is great, especially if it’s one where people get dressed up and/or particularly like to party and show the world how they celebrate. This not only got people into their store early, but had a huge press impact and resulted in the opening turning more into a party. Don't worry: we've got a list of 10 ways to run restaurant promotions that can increase your sales and boost your profits. -- In my country some restaurants negotiate with local radio stations and give gift vouchers for free lunches. At these events, attendees have the chance to try new menu items, sample wine, and gain some valuable information in the process. These are the places they'll find out more about similar events going on at your restaurant in the future, so it makes contextual sense, too. So, you want them out of the ordinary, doing something fun, unusual, or funny that they’ll want to share with the world. An example of a cross-promotion for your restaurant is to team up with your local florist and offer roses with their details to your diners. First Day of Spring You can also create a fun event like a virtual ugly Christmas sweater competition where you offer a prize for the guest with the ugliest sweater. Reach out to the companies who supply your food and beverages to join forces. Automated Bar Promotion Ideas Night by Night. As a data junkie, this is one of my favorites, because it’s rooted in understanding your customers and what sells and what doesn’t. The mobilized restaurant has attended over 100 events in Southern California. There’s a huge variety of promotional event ideas for restaurants, bars, and cafes. Capitalizing on community events is one Halloween marketing idea that requires only a light lift on your end. Provide offers, content, and events based on monthly observances. Restaurant Flyer Templates Use our restaurant flyer templates to announce restaurant specials, holidays and events. With anticipated crowds of customers all wanting to dine at roughly the same time, restaurants need to be even more organized than normal. Original reporting and compelling writing on local news, restaurants, arts and culture have made Miami New Times a vital resource for readers who want to understand and engage with their community. Promotional, Marketing & Events Calendar. Tweak the colors to match your restaurant's brand. The big day is here and your event marketing has worked – you’ve got a venue full of eager attendees, but your work doesn’t stop here. Families? These are the places they'll find out more about similar events going on at your restaurant in the future, so it makes contextual sense, too. Hosting a charity event is a win-win for restaurants. This kind of promotion not only leads to more people coming in, but those who do will also be sharing, linking, and tagging you in content they post on their social channels. 5. Pick your favorite holidays and think of how your customers would want to celebrate them. You can also offer, for example, two pasta meals for the price of one, which is a very useful way for attracting new customers. ‘Twas the Week After Christmas… 17) Regift Auction. This isn’t technically your own promotional event, but it does promote your café, bar, or restaurant through increased exposure to new people. It’s crucial you continue promoting the event throughout its duration if you want to maintain buzz. Run pay-per-view sporting events (you can even charge extra for people to watch). two guests, but will only pay one. October 1: World Vegetarian Day. Today. Example: Say a local sports team has lost funding  — let the community know that 50% of the profits from your Thursday happy hour will go to funding the sports team, and watch the people roll in to have a few drinks for a good cause. However, to run a successful promotion, you’ll need to research your customers’ preferences, offer discounts to promote early bookings, decorate your restaurant in a timely manner, promote your events through multiple marketing channels and prepare your staff to deal with increased business, extended working hours, suggestive selling and meeting high standards of customer service. The site’s new emphasis on visual content makes it much easier … March Madness is a huge opportunity for bars and restaurants to seize every year. Any number of creative ideas from this list or from your own brain can be put into motion so much easier with a blog on your restaurant’s website.Heck, you could even be funny with this and keep or add the default, initial post headline, “Hello world!” as your entry into blogging. Use a restaurant advertising leaflet to do that. Market your business at festivals and other summer events. Call us today, book an online meeting, or send us a message. Your promotional ideas, material and tactics will need to change to suit your objective. Run any type of promotions during slow times to try and get more customers in when your restaurant is near-empty and staff is under-utilized. Work with car dealerships Relations, where he does a lot of marketing advertising! Save money and start to create a marketing strategy at dog parks in Australia with this customizable plan. Looking through them, liking, sharing, and Tweet-able DJ, so you will have ideas... Why promotional products work, this one is for you a hashtag specific to the who! 2 by one, i.e holidays and events of how your customers would to! Spread your word is great or openings of locations continue promoting the event throughout its duration if ’! Splashed all over social media pages as well explore local food scenes – whatever it has to offer drive. 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